According to a study, executives rate golf as the #1 sport for networking, with 90% of Fortune 500 CEOs playing regularly.
You can learn more about a person in four hours on a golf course than in four months of meetings.. It’s a place where egos collide with bunkers, tempers get tested by three-putts and true character is on full display. Golf is a reflection of who we are as human beings, and how we interact with each other. In the business context, there may be significant commercial stakes involved not in contractual terms but whether the customer and supplier can work and support each other’s financial interests.
In this context, the golf course is the venue to prove if these arrangements are feasible. The game of golf is bigger than any potential commercial relationship so approaching or hosting a customer should be an easy task, since at the end of the day, the game of golf is going to reveal the personalities of the participants.
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